AI Builder's Workshop

LinkedIn
headline
audit.

A 10-minute audit to stop your LinkedIn headline from leaking clients. Fill it in. Ship a sharper headline before lunch.

Before you start

Open your LinkedIn profile in another tab. Have it visible while you work through this.

Your current headline (paste it exactly as it appears)

0/220 characters

Today's date

Step 01 The five-second test

Send your current headline to one person who does not work with you. A friend, a partner, a neighbour. Give them five seconds. Then ask the two questions below.

Q1. What does this person do?

Q2. Who do they help?

They answered both clearly in under five seconds
They hesitated, guessed, or asked a follow-up question

Step 02 Diagnose the leak

Tick every box that applies to your current headline.

It reads like a job title (Founder, CEO, Consultant, Speaker)
It uses stacked roles separated by pipes ( | | | )
It says what I do, not who I help
It uses words like empower, unlock, transform, passionate
It does not name a specific audience
It does not name a specific outcome
The first 45 characters do not stand on their own

0 / 7 boxes ticked

Sharp. Skip to Step 5.

Step 03 The two-question rewrite

Strip everything. Stare at the blank box. Answer these in one sentence each.

Who do I help? (be specific, name the segment)

Examples: Dutch retail SMEs / B2B SaaS founders in the Benelux / family-run logistics firms in Noord-Brabant

What do I help them do? (name the outcome, add a number if you can)

Examples: cut admin time by 40% / ship their first AI pilot in 30 days / close their first €50k contract

Now combine into one sentence (under 220 characters)

0/220

Step 04 The 45-character check

LinkedIn shows the first 45 characters in search results, comment threads, and connection suggestions. Those 45 are prime real estate.

Write only the first 45 characters of your new headline

0/45

The visible part names the audience or the outcome
It makes sense even if the rest is hidden
A stranger would click

Step 05 Test three variants

Draft three. Pick one. Do not skip this step.

	Headline	First 45 work?	Reader test?
A
B
C

Winner

Step 06 Banner alignment

If the headline says SME AI, the banner cannot be a generic skyline.

My banner image supports the same promise as my headline
My banner has no more than one line of text
My banner names the audience, the outcome, or the offer
If I covered my name and photo, the banner + headline still tell the story

Banner fix needed?

Step 07 Ship it, then track it

Updated headline on LinkedIn
Updated banner (if needed)
Screenshot of the old version saved for comparison

Profile views, week before

Profile views, week after

Profile views, two weeks after

DMs mentioning the headline

The rule, one more time.
A headline is not a label. It is a promise. If you would not buy from your own headline, neither will they.

When you are done

When you're done, drop a message to Amit or MWS.

LinkedInheadlineaudit.

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LinkedIn
headline
audit.